From the category archives:

Getting Organized

Have you ever tried to defragment a hard drive and gotten the message there isn't enough space left on the disk for the program to run?  That's how I have been feeling about selling physical goods.

If I am going to sell some of our glassware, antiques, tools, etc.  I need a place where I can sort, clean, label, photograph, and pack the items.  Ideally it should be in an out of the way corner so it doesn't all have to be taken down when company comes.  I tried to convert a variety of places in our house by there was always one reason or another why it wouldn't work.

In absolute frustration I went out today and rented a 10' x 10' storage unit.  I am fortunate it is only two miles from my home so travel time is minimal.  I went to Costco and bought three of their metal shelving units.  It took most of the afternoon to clean the unit and set up the first two shelf units.  I have assembled them before, but had forgotten some of the tricks.  It was also really hot and the metal storage units heat up as soon as the sun hits them.

I have saved the third shelving unit for tomorrow.  I plan to take pictures of the process and will see about turning them into a short video on how to do it.  They come with directions but they are not very good and leave a lot of important details  unmentioned.  In addition, my knees and back are not what they were.  I want directions that absolutely minimize or eliminate the need to kneel or bend  to pick things up from the ground.

Home security is also a consideration.  I have some concerns about posting items for sale on Craig's List and providing directions to my home.  I realized the storage unit is a public space. I can tell buyers to meet me at the gate and have them follow me in.  They don't see anything but Items I have for sale and the whole process is very public.

After I have done things this way for a few weeks I will have some experience and can see if I feel comfortable enough with buyers to sell from  home.  I will also have a better feel for how serious the "no Show" problem is and how much of a hassle the drive to the storage unit is.

The storage unit does not  have electricity which will make it harder to make productive use of time I spend there waiting for buyers to show up.  However, I bought a 400 watt inverter a few weeks ago and realized I could hook that up at the storage unit.  400 watts would be enough to power a postage scale, recharge a camera battery or cell phone, etc.  The inverter will run off a power point in the car/truck but if I start using it a lot I will think about buying a deep discharge marine batter that I can leave in the storage unit.

I can imagine having the battery on a little wheeled cart so it is easy to bring home for occasional recharging.  Of course, all this complexity is probably not going to be necessary.  It's fun to think about though.

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Shopping cart systems range from the simple PayPal "Buy Now" button to complex and elaborate systems that can handle discounts, shipment to multiple destinations, and all sorts of complex requirements.  Some are very expensive, some are free.  All have a huge learning curve and will require someone with computer programming skills at some point.

Actually installing these systems isn't the hard part.  The real work comes when you go to load them with your products.  You will have to enter product descriptions, pictures, prices, weights, etc. for every item you sell.  If your plan is to sell lots of a few items this is not a really big deal.  If you plan to sell hundreds of unique or semi-unique goods, it is a huge deal.

There is no single answer that fits everyone.  What follows is the thought process we are using as we contemplate our need for shopping cart software.

We are looking at the cart from 1ShoppingCart.  We sell photographs online and it supports digital downloads.  We are a family business with people scattered around the country, so allowing multiple users with different permissions is important. We think the consignment sales management features will let family members who do the work split the rewards with those who provide the goods, in a fair and transparent manner.

The cost for this level of functionality is $99 per month.  1shoppingcart has a cheap 30 day trial to use for ramping up the system, but 30 days goes by really fast.  It we don't move a quickly as we should that cost will hit before we have made the sales to justify it.  From experience we know it is really easy to build your overhead faster than your sales.  We would really like to avoid that.

At the present time we are using a very limited system of PayPal buttons to sell things.  It doesn't cost anything unless something sell, but it is not very powerful or flexible either.  It doesn't collect names and addresses for building our email lists.  Any changes in price or terms will have to be changed by hand for each item.  In other words, we don't want to grow very much before moving to a more powerful and flexible system.

To be continued...

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Selling Unique Items – AuctionSound Review – Post 1

AuctionSound

Are you someone with a collection you would like to sell? Have you accumulated a lot of tools, clothes, or other things you no longer need? Has your job just gone away or your hours been cut.  Have you just realized people will pay good money for that “stuff” if you can just get it [...]

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AuctionSound – Another try at Ebay sales

AuctionSound

I’ve talked about getting serious about selling on Ebay for at least four years.  I’ve even sold a few things there.  I always get the feeling I am stepping onto a treadmill. You don’t make money unless you keep selling.  I’ve gotten really spoiled by some of my websites that generate ongoing income from organic [...]

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Social Security as Venture Capital

Getting Organized

A poster on a financial blog I like to read mentioned SS applications for early retirement were running way ahead of projections.  The  number of people taking early retirement in 2009 was equal to what had been projected for 2012 when the first of the boomers hit 65.
I’m sure there are lots of reasons for [...]

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Royalty Free Stock Photographs

Getting Organized

Royalty free stock photographs are advertised by a lot of websites. Wbut when you actually read all the fine print you quickly discover there are lots of limits on how the images can be used.  You also discover the $1 deal you saw advertised is for a small low quality image.  If you want something [...]

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Do you really need a shopping cart?

Getting Organized

We install shopping carts for some of our customers, so when the time came to gear up to sell our own things, we naturally expected to include a shopping cart.
However, the cart we have used for customers requires payment of a liscense fee for each domain on which it is installed.  That is not attractive [...]

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Pilgrim Glass Company

Getting Organized

Pilgrim Glass Compay is now ready for visitors.  It is one of our niche glass sites where collectors and sellers of Pilgrim glass con visit to learn more about Pilgrim Glass Company.  We also link to currnt auctions for this glass so visitors can easily see how much it sells for.
The Pilgrim Glass site includes [...]

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Stock Photo – Long Tail Marketing

Getting Organized

Walking Rain Gallery is the website we are building to serve as a hub site for selling our stock photos and hand made greeting cards.  While we think we take nice pictures and add motivational and inspirational quotes to them, we are unlikely to be able to compete for search engine rankings with the giant [...]

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Using Craig’s List for Selling

Getting Organized

In these time I don’t think you can afford to ignore Craig’s List. It has gotten to be a huge source of sales and since it is free there is no reason not to test it. It can be helpful in a variety of ways:

Free is always good
Lots of people watch it all [...]

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