If you are a new business one of your first big headaches is setting up a system to keep track of your inventory. The first step is usually to create a system of Shop Keeping Units (SKU's). It's a difficult and time consuming process.
When we first looked into using a shopping cart system to sell our collectible and surplus "stuff" the requirement for an SKU was a major reason it never got done. What finally sank in was that since each item has it's own page in our online stores, the URL of that page is in effect and SKU.
The PayPal Buy Now button/system we use to collect money from customers sends the URL to PayPal and it is included in the email we get when PayPal notifies us the payment was made. All we have to do is go to that URL to see what they bought.
Works like a charm for what we do.
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